Eco Link Score (ELS) | Your Business’ Most Important New Metric

Environmental, social and governance (ESG) is no longer simply an ethical imperative for businesses, it’s become key to success. 

According to Gartner’s Sustainability Opportunities, Risks and Technologies Survey, 86% of business leaders see sustainability as an investment that protects their organisation from disruption.

However, the topic of ESG can be daunting for many businesses – especially those with rigid legacy infrastructure and systems. It’s something that requires compartmentalisation and data that’s easy to understand and act upon, especially when it comes to sustainability.

This is why Everything Green has created data-driven metrics by way of Eco Link Scores (ELS) and Green scores that are intuitive, thorough and can have profound impact on how your business operates and how it’s perceived through its ethical transparency. 

What is an Eco Link Score?

Your Eco Link Score (ELS) is a comprehensive evaluation of your website’s backlinks. These backlinks aren’t just vetted for relevance but are carefully scrutinised for their environmental impact, ensuring a digital footprint that resonates with eco-consciousness.

Let’s demystify the technicalities to understand how we calculate your ELS.

The score is calculated through 18 key factors, from link quality to environmental impact. It’s not just a score; it’s your compass, guiding you towards a sustainable digital presence.

Now, let’s move beyond the technical and explore the tangible impacts:

Green Score: Beyond a numerical value, the Green Score reflects your commitment to environmental responsibility. A higher Green Score isn’t just a badge (literally, as we’ll dive into in a future blog); it’s a testament to your business’s credibility in the digital space.

Toxic Backlinks: Our process identifies and eliminates these threats, ensuring that your digital ecosystem remains pristine and eco-friendly.

Why ELS is so important for modern business posture

In a digital world saturated with content, trust reigns supreme. ELS emerges as the catalyst, significantly boosting your website’s trustworthiness. Consider it a kind of digital currency in the eyes of search engines, particularly Google.

But ELS is not just a score; it’s a commitment to a sustainable digital future and a quantifiable means to promote your company’s ethos in a way that’s attractive to potential investors, something that’s becoming ever more important when you consider that, in the UK, a recent study found that 41% of companies analysed are considered ESG “Leaders” (as rated by MSCI), earning an average annual return of 6% (in US$ terms). This is in stark contrast with the negative performance (-2.5%) by ESG “Laggards”.

To help you along the way in building your ELS score and overall ESG posture, Everything Green’s Quarterly Cleanup Service doesn’t just boost your ELS, it elevates your business’s stature in the ever-evolving digital landscape. 

Now, let’s widen our lens to encompass the broader impact of your digital presence by exploring the kinds of quantifiables that we look at:

Carbon Test & Hardware Insights

Along with your ELS and Green Scores, Everything Green’s reportage includes a comprehensive audit showcasing not just your ELS but your entire digital ecosystem. Understand your carbon footprint, delve into hardware efficiency, and discover how subtle adjustments can lead to significant environmental benefits.